How Miami Businesses Can Improve Their Online Visibility Via Miami SEO Expert
As the fourth largest urban area in the US, Miami has a vibrant business sector that generates a Gross Metropolitan Product (GMP) of $257 annually, according to data published by Greyhill Advisors. Notable businesses located in the Cruise Capital of the World include Seabourn Cruise Line, Bacardi, Norwegian Cruise Lines, Telemundo, AIG, Univision, Microsoft, Yahoo, Sony, Wal-mart, and Burger King. For these businesses and others, maintaining a solid online presence is vital. Here are ways Miami businesses can use search engine optimization to improve their online visibility.
A Brief Overview of Miami SEO
Broadly speaking, search engine optimization refers to the strategies that digital marketers deploy to ensure their brands rank high on search results. This is important because most consumers use the web to search information about products/services of interest. In the US alone, ComScore figures show that consumers perform about 12 billion web searches per month. Also, figures from WordStream show that 72% of consumers who perform local searches eventually visit a store within a five-mile radius of their location. To enjoy these benefits, Miami businesses should develop and execute Miami SEO marketing plans that contain the following elements.
1. Easy navigation
To make your site easily navigable, Google recommends focusing on both web users and search engines. To start with, make sure your site has a home or “root” page, which in most cases is the most frequented webpage. Also, Google recommends using breadcrumb lists to make site navigation by web users easier. Breadcrumb lists are rows of internal links placed at the top or bottom of web pages to enable site visitors navigate to new web pages or backward. Besides breadcrumbs, you should also include a site search engine and text-links. However, Google warns site developers to avoid using drop-down menus, animations, or images for site navigation purposes. This is because web crawlers deployed by some search engines cannot find such links meaning they would end up un-indexed. Moreover, Google says text links rather than graphics enhance the accessibility of sites. Another Google recommendation is adding two sitemaps: one accessible by site visitors and another accessible by web crawlers. What’s more, you should display sitemap content in a hierarchical manner.
2. Image optimization
Image-based content has become very popular and contributed to the popularity of sites such Instagram and Pinterest. With this in mind, hire a Miami SEO services provider who can optimize all images on your site by using the “alt” attribute. This enables proper rendering of content on sites that do not support images. At the same time, it eases the use of alternative technologies such as screen readers. Image optimization via the “alt” attribute also makes it easier for image recognition algorithms deployed by search engines to understand and index images on a site better.
3. Mobile friendly site
In May 2015, Google announced that mobile devices generate more traffic than traditional PCs. In the light of that fact, it has become important to have sites that render well on devices with small screens. To do so effectively, webmasters must follow several key concepts. Firstly, they must have dynamic sites, meaning sites with webpages that adjust automatically to fit on any mobile device screen. Secondly, confirm that major search engines such as Google have correctly indexed your mobile site. You can make this verification by typing your mobile site’s URL in a search engine. If it shows up in search results, it has been indexed accurately. The opposite is true if your site does not show up in search results. Fortunately, Google allows mobile site owners to submit appropriate (must be mobile sitemaps) sitemaps for indexing via Google Webmaster Tools. You should also verify the ability of search engine crawlers to recognize your mobile site’s URL. You can do this by ensuring that your mobile site URL is compliant with Compact HTML (3) or XHTML Mobile standards. Non-compliant sites may not be eligible for mobile search indexing.
Figures from Social Media Examiner show that 45% of marketers consider blogging as the most important web content strategy. Also, Stratabeat data shows that businesses that post blog content receive 97% more inbound links than companies that do not blog. In this case, it is wise to include only quality links to avoid being penalized by Google’s search results algorithms. This means linking to informative, unique, and useful content published by reputable sites. When writing blogs, remember to include keywords relevant to your brand or blog content. Moreover, go for long posts because a study done by Moz in 2015 found that web posts of 1,000 words or more received more shares and links compared to shorter posts.
5. Social media
Social networking sites such as Facebook, Twitter, and LinkedIn are essential in search engine optimization because they generate a large percentage of the inbound traffic that sites receive. Data from the Pew Research Center show that 74% of all adults who can access the web in the US use social networking sites. Out of these 71% use Facebook, 23% use Twitter, 26% use Instagram, 28% use Pinterest, and 28% use LinkedIn. To reach these consumers, hire a Miami SEO company in Miami that can help you develop a social media strategy that suits your marketing needs and reaches the right consumer demographic.
To start with, posting content that includes images can boost your brand reach on social media significantly. According to QuickSprout, web content that contains relevant imagery receives 94% more views than content without appropriate images. Posting social media messages that contain video content can also improve your business’s visibility online. Research done by Adobe found that 51.9% of marketers globally said that video content has the best return on investment (ROI). Furthermore, consumers who view video content are 1.81 times more likely to purchase the advertised product/service compared to consumers who do not view video content.
6. Webmaster tools
Many site owners and developers are unaware that they can use webmaster tools to improve their rank on search results. For example, Google’s webmaster tools can help you specify your site’s preferred domain name, identify site parts that Google’s Googlebot could not crawl, remove unwanted links, generate robots.txt files, make it easy for Googlebot to crawl your site’s sitemap, and receive notifications related to violations that could lead to search results rank demotion. A Miami SEO expert can also use Webmaster tools developed by other search engines such as Microsoft (Bing Webmaster Tools) and Yahoo (Yahoo! Site Explorer) to achieve the same goal. At the same time, use freely available site optimization and data analytics tools to analyze key metrics like site traffic origin and consumer activities while on-site.
7. Page titles
When indexing websites, search engine crawlers look at webpage titles and title tags to determine the type of content posted on webpages. It is also worth noting that search engines like Google display page titles in search results. As such, Google recommends creating unique titles for each webpage. For instance, you can include your business’s brand name, location, or even contact information. Another important piece of important information that you can include in your page title is relevant keywords. In most cases, Google displays keywords included in page titles in bold.
Miami businesses that intend to reach more consumers online should develop and implement suitable search engine optimization strategies. These strategies should encompass social media, page titles, easy on-site navigation, blogging, webmaster tools, image optimization, and mobile device friendliness. Since search engine guidelines change regularly, remember to update and tweak your SEO plans whenever search engines roll out updates.